failed projects


Birch has initiated a number of projects that have failed to reach exhibition. While some were only proposals, others were developed close to completion. The reasons for failure are many but ostensibly money, time, and, in particular for Hong Kong, space, are the leading problems.

It offers interesting insight into what could have been and perhaps, what may come in the future….

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Hong Kong’s first ever contemporary art museum, privately owned and funded.
In 2012, Birch was gifted a 4 floor, 9,000 square foot building in the heart of Central Hong Kong. Birch’s ambitious plan was to take the former car park, a dirty, weathered old space and transform it into stunning contemporary art museum. It would have been Hong Kong’s first ever. The artist was able to raise money privately and personally to pay for the renovation and with the pro-bono support of local architects, KplusK, drawings were completed and renovation began. Though it was understood re-zoning of industrial space is practically impossible in Hong Kong, there is a way to activate such space for alternative use, a temporary license that would be renewed regularly.
After the green light from various departments, things looked good as the space was cleared out, whitewashed, electrics installed as well as lighting and floors. The next major renovation would be the stripping of the exterior to create a glass cube, so all inside would be visible from the street. Discussions were already happening about content and human resources locally and abroad.
Hong Kong currently has no such art space, the pressure to pay rent is so acute that no-one could afford to make such a bold move. For such a wealthy city, it is sadly lacking in the basics necessary to provide an art platform. Though there are now brand name international galleries and Art Basel once a year, emerging artists still struggle to show their work and even established artists have few opportunities.
The space, Kong, was supposed to be the missing link, a space with no rent to pay, for experimental work, installation, emerging artists, performance, lectures, or whatever we felt like! With no commercial pressure, Kong could have been a huge boost to the local art scene and a saviour to many local artists who have no opportunity to show work, as well as to international artists who could run riot in a space with no financial pressure.
Sadly the project has come to a halt as one government department, Lands Department, has objected to the temporary use of the space to show art works. Therefore, for now, the space is in limbo. Birch has not completely given up and lawyers are attempting to appeal and we are attempting to engage with district council members to support the project. But with Birch so busy in NYC and London, for now, the space remains a very nicely decorated car park…!

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Hope and Glory vs The Government

The original Hope and glory was built in Hong Kong in 2010. It happened at the 20,000sq ft Artistree space in Quarry Bay, generously donated by Swire Properties, a big property developer in HK.
The show was a non-profit project and the huge sculptures, video installations and performances certainly came with a challenging budget. Birch was able to barter his paintings with some contractors to reduce the bill and get favours from loyal supporters.Brands like Diesel and Louis Vuitton also pitched in but the bill still came in at HK$4million for, what is still, the biggest solo art project in HK history. This bill was paid for by Birch and friends (he emptying his credit cards to make it work, and a patron who was a dear friend and an avid collector of Birches work).
This still was not enough so Birch approached the government who were calling for proposals to access a ‘Mega Events Fund’, millions of dollars put aside to support events that would serve to engage the HK community and create international exposure.
The government pledged HK$2million, a record fo an art project in HK.
The show was a huge success with over 60,000 people visiting the installation over 5 weeks (with no advertising budget!) and the project was reviewed around the world in publications such as the New York Times, the Guardian, CNN and Artforum (where it received a sparkling review!). It even made the front page of Time Out magazine and huge coverage in the local media.
This level of activity is unheard of for an independent, non-profit, art project in HK.

Along with this unprecedented exposure, Hope and Glory broke all records for art project art attendance.
So why is it in the failure blog?

Because the government, after an initial deposit of HK$1million, spent almost a year deliberating over the payment of the balance of HK$1million, asking for enormous amounts of information which, supplied by Birch and his team, including 3 financial audits, thousands of interviews with audience members, all press exposure documented, etc. All activity which pushed the budget up further.

At the end of this exhaustive process, the government decided the show was in some way not successful and therefore cut the funding down to only HK$1.3million in total. This left birch with a HK$700,000 debt and no money or energy to fight them on it.

The government never revealed why the funding was cut.

A disgraceful turn of events for what is still talked about as one of the most inspiring, wonderful exhibitions ever in HK (yes of course we are biased!).

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The Meteor

The Meteor is to be a 30,000sq ft, temporary structure, that houses a large, multi-screened video installation. The structure was to be made reality with the generous support of Norman Foster and partners, British architects, who’s Hong Kong office took a keen interest on the project.

(The project started life as ‘Parasite’, mentioned above)
Over a hundred people from allover the world have worked on the project, it had been developed for over a year. It would have been up for only 6 months and was a non-commercial project.
The project was proposed for the vacant land at West Kowloon, site of the future cultural district project for Hong Kong but, even with the potential help of Fosters, was turned down by the West Kowloon Cultural District authority, specifically the team building the M+ modern art museum, and we continue to look for an empty piece of land where it might be built. The interior film continues to be developed and the project has since morphed into The 14th Factory.

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The Tiger

Originally proposed for the Hong Kong Museum of Art in 2009. The tiger was to be an installation comprising of a live tiger that would stalk the exhibition rooms of the museum, with it’s movements cleverly restricted by a hidden system. The tiger would never truly be in reach of the audience
The Museum turned the project down due to health and safety concerns (detailed in the 30 page refusal letter, more to do with spread of germs through the aircon than the thing eating someone).
A compromise was proposed by replacing it with a horse. Also turned down for the same reasons.
A further compromise was offered by exhibiting all the parts necessary to make a tiger using skin, bones, etc from dead tigers. Refused on same grounds.

And the final proposal was to simply film the tiger and have it projected on the blank exterior walls of the museum at night. This was refused due to rules governing the display of materials on the exterior of the museum. Apparently art is not allowed to be shown on the exterior of the art museum …. And only on the inside if it doesn’t break the rules!

Death in an Italian Car

In 2011 Birch purchased a 1980 Ferrari Mondial with the intention of driving the car and crashing it at high speed, in the darkness. Hoping to have the car roll numerous times, the car would be prepared with explosives to force a violent end. There are many well documented examples of luxury cars being crashed across China in recent years, inexperienced drivers with new found wealth perhaps.

The project would have culminated in a multi screen video installation of the vehicle moving through space and being destroyed in super slow motion. The wreckage would have been displayed as sculpture also.

Ferrari were approached to sponsor the project but they were not happy to endorse the destruction of one of their babies! Fair enough. They suggested we get Porsche to sponsor as they would be more than happy to get one more Ferrari off the road…!

Authorities refused to allow the crash to happen on public roads and while an alternative was explored, it was discovered that another artist, Dirk Skreber, had already produced a similar installation.

This project has recently been produced and will be shown as part of the 14th Factory project. So we got there in the end…!

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Death drives a German car

Birch attempted to start a project where vehicles in his possession and of others were given a series of license plates with cryptic words. A new scheme in Hong Kong allowed vehicle owners to choose their own letters and numbers rather than the previous standard 2 letters and 4 random numbers.

Many cars have appeared in the city since then with words such as ‘HAPPY’, ‘BANANA’, ‘SUCCESS’. Etc

Birch began applying for perhaps more provocative words, ‘DEATH’, ‘HORROR’, ‘CANCER’, etc.

All were turned down on the grounds of being offensive.

The 14th Factory

A guerilla project worked out in an abandoned building in Yau Tong in Kowloon, Hong Kong, in 2012. This large old shipping warehouse was to be divided into various installations, 14 rooms over 3 floors. The project discussed British colonial history at the time of the fall of the Qing Dynasty and the formation of Hong Kong itself. The title refers to the 13 factories, a trade district in Guangzhou in the mid 19th century.

The project was developed and a group of enthusiastic volunteers were ready for action as materials were prepared. It was to be installed over a number of days in secret, to be advertised covertly and anonymously.

Sadly, only days before the project was to be initiated, developers tore the building down! Well, being the project was completely illegal we hadn’t thought to ask them when the end would come…

It then found a possible home, this time on government land, set for 2013 but this was turned down by the government. Then Birch attempted to realise the project in New York in an established art venue in Chelsea to open in 2014. After months of discussion, it was rejected.
A new space came up, the old post office at Penn Station, the show was set for September 2015 but more drama halted the project after much effort and planning.
As if by magic, as the post office option dissolved, another space became a possibility, 23 Wall Street, the old JP Morgan headquarters. Birch committed and the show construction began offsite ready for an opening in April 2016.
Just weeks before the opening, another drama ensued delaying the opening. The venue however was not able to accommodate the delay and could not allow the show to go ahead on a new timeline.
Persistence is the key to these things, and finally The 14th Factory may finally be realised but now in Los Angeles, set to open January 2016…..fingers crossed we can take this whole section off the failures page very soon!

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The Ironman

Originally a major part of the Hope and Glory, The Ironman was a film and performance and documentary all in one. A man, Brian Downes of Hawaii, was employed to train for 6 months to compete and finish an Ironman race, consisting of running, cycling and swimming a huge distance. Mr Downes kept a daily video record of his activity and was directed by Birch as he monitored progress. Mr Downes would have then been exhibited at Hope and Glory where he would continue his work by allowing the audience to instruct him to perform physical feats of their choice (sprinting around the show, push ups, etc).

Though the film exists it was sadly cut short, after some months of hard work, as Mr Downes sustained a serious injury while training and almost broke his neck. His race dream sadly came to an end but we are happy to say he has since made a full recovery.

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Nike Olympics

Simon was approached by Nike to build a large art installation at the Beijing 2008 Olympics in the style of his previous projects, with multiple rooms and media. It was to be an art installation of multiple parts that all related to sport. Nike decided not to go ahead with any such art project.

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Japan China

In 2007 Birch planned a group show to combine installation artists from both Japan and China. With so much volatility between the two countries over hundreds of years, such a show could go in many direction. Some artists were expected to collaborate, others to show side by side, all responding to the theme of their complex, intertwined histories.

The project was shelved due to financial restrictions, and no suitable space.

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Birch was commissioned by a denim brand to produce a complex multimedia art exhibition that would respond to the brand. Birch collaborated with noted photographer Wing Shya. Birch took large quantities of the brand’s denim and distressed it in most unusual ways. It was laid down entire streets and modified Japanese cars were allowed to race and spin on it’s surface. It was rolled around boulders that were pushed off cliffs. It carpeted the artist’s studio while paint splattered upon it daily. It was hung on city walls where urban artists covered it with graffiti. It was shot at with various guns, even once while the artist wore it over a bullet proof vest. A few more bizarre treatments were shot by Wing, with Birch art directing. The damaged denim was then to be turned into pairs of jeans that could be displayed alongside photo documentation of the process that created them.

Sadly the brand encountered management shake up and budget cuts and the project, with some dozen further treatments, was never completed.

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After failing to convince the arts development council to let him produce the Hong Kong pavilion at Venice, Birch proposed to build the temporary structure on the Hong Kong Museum of Medical Science. A much more appropriate venue as the site of a plague outbreak in the 19th century. A bulbous, alien looking organism, it would also appear on other specific buildings around Hong Kong, as if a virus had landed from outer space and was spreading around the city.

Sadly the heritage nature of the site would not allow the lightweight sculpture to be attached, especially in a city beset by regular typhoons. The project has since morphed to become the free standing ‘Meteor’ project which faces its own hurdles….

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Commissioned installation

A large property developer commissioned Birch to propose a number of sculptures and installations to be placed around a new shopping mall development.

A number of concepts were presented including huge handguns made from toys, a large black monolith with embedded screens that showed complex films all shot on the streets of Hong Kong, a hanging star made from a specific type of LED sign making material that showed constant poetic sentences, a walk in infinity mirror environment which allowed the viewer to see themselves from all angles, repeated endlessly into the distance, and many more.

All were rejected as the developer chose a designer who’s interior decoration proposal was more ‘subtle’.

Venice Biennale

Birch has applied to represent Hong Kong at Venice 3 times over 6 years. The process is one of slow proposal and meetings with the Arts Development Council, a HK government organisation, interestingly with no artists on the board that we met!

First Birch proposed a complex installation project that became ‘Azhanti High Lightning’, second with a reworking of ‘Hope and Glory’ (a project that already existed, so easy and cheap and proven!) and lastly with the Parasite project which was then proposed for the Hong Kong Museum of Medical Science. All were rejected, no reason given. A very demoralisng and exhaustive process each time. Its amazing to see how in the last few years mobile phones evolved with great strides

Hope and Glory LA

Birch was encouraged to go to Los Angeles to work with friends at Black Dog Films, part of Ridley Scott’s production empire, to pursue the viability of re-building and re-visiting the Hope and Glory project. Space was found, along with many people who were able to contribute to the project but it just fizzled. Birch spent a month meeting all kinds of people necessary to make the project happen and sourcing locations and resources.

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The book

Birch has written a number of books. Two are photo journals inspired by the Kurt Vonnegut book, Cat’s Cradle. In this future shock book, one of the characters has a cult that believes when one passes on to the next life, it is revealed who was pivotal on ones life (one’s ‘karass’). In 2001, Birch tracked down and mapped 30 such people he felt were pivotal in his life around the world, photographed an interviewed them. He repeated the project after surviving his treatment for cancer in 2009. The choice of subjects had changed with his renewed perspective. One copy of each book exists. It has never been mass produced. Birch simply had no interest in sharing the story.

Another book is a full autobiography written as Birch went through his treatment for cancer. At 400 pages, the book is also dotted with photographs. It documents his career and the process of surviving cancer. Birch felt it wasn’t good enough to publish.

He does however use his survival experience and renewed perspective to contribute to many charities including the Hong Kong Cancer Fund and offer help and advice to other cancer patients.

Yet another book is the detailing of the 4 year struggle to try to realise the project ‘The 14th Factory’.

Birch has also written 2 film scripts which have not been published.

Just as with costs, the benefits are also subjective


A large sculpture, the word ‘hope’ sculpted from Perspex. Each letter is hollow and transparent. The concept was to fill the hollow with thousands of used paint tubes Birch had collected since he began his commercial painting career. Annoyingly, his then assistant, managed to lose the entire collection of paint tubes! How the fuck did she do that!? Priceless as they were, she still tried to sue Birch for unfair dismissal after he fired her for the loss.

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Birch planned an installation work to send up the British artist Damien Hirst. He met with special effects and prosthetic specialists to build a lifesize, nude, sculpture of Damien. The intention was to suspend this nude figure in fomaldehide, a direct reference to Hirt’s own work with dead animals suspended in the same liquid.

He also explored having the work exhibited as slices of the body and various other configurations, as well as adding other artists into further sculptures, such as Julian Schanbel.
Eventually the work became to expensive to practically produce to a high quality plus Birch felt perhaps this work would be too childish and not in line with the direction of his other work. Depreciable the best essay writing services value the value of the asset is never considered to be depreciable